Bots now make up around half of all internet traffic. They snag tickets, fake followers, and flood comment sections—all while staying invisible.

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That is, until World ID came along. World ID is "an anonymous proof-of-human for the age of AI." Using a retinal scan, it verifies that you’re a real person—not a bot—and makes bots visible online. To exemplify just how visible they can be with World ID, we created a billboard. Well, a walking billboard. Well, a fully autonomous, walking billboard. Okay, fine, a twelve-legged, fully autonomous, head-turning, out-of-this-world walking billboard.