The holidays are the most rewarding time of the year at Winn-Dixie, and the “Winn Win Twinns” are ready to spread the word. This campaign helped new and lapsed Winn-Dixie customers see how they could make the most of the season at Winn-Dixie.

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Per System 1, the campaign tested in the top 4.5% of ads in the category and the top 1.3% of all US ads tested.