When Bentley came to us wondering how they could tap into a younger demographic, we knew what to do right away. OK, I'm exaggerating, but we figured it out eventually.

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We reached out to the king of the cobblers, Dominic Ciambrone (a.k.a. The Shoe Surgeon), to design a limited-edition run of Bentley X Surgeon sneakers. And while Dominic was at it, we also had him customize a one-of-one Bentley Flying Spur Hybrid. The vehicle sold the night it debuted and the sneakers sold out just a few hours later.